Niche Marketing Strategies for Home Business

In today's intensely competitive business environment, it is usually difficult to stay afloat, particularly when you're a small home business owner working on shoestring budget. You do not have access to viable means and amenities to compete directly with large business houses and serve a broad spectrum of consumers. In such an adverse business scenario, niche marketing emerges as the most feasible and cost effective strategy that can help home business owners to stay ahead of their competitors and maximize their profits.

"What exactly is niche marketing and how can it help my home business to prosper?" This is the most pertinent question that must be impinging your mind at this joke. Before introducing you to the technicalities of the concept of niche marketing, it would be worthwhile to focus the floodlights on niche market, first. Niche market is a narrowly focused portion market that can easily be targeted. The nature of your niche market and the effectiveness of your niche marketing strategies are intricately intertwined. Here, to ensure overall growth of your home business, you would have to devise your niche marketing strategies according to your niche market.

You can not frame effectual niche marketing strategies unless you're familiar with your niche market. Identifying a niche market is all about finding a distinct segment of consumers whose needs you'll be able to fulfill successfully. For instance, you're a copywriter with expertise in writing brochures, then your niche market would include all those consumers who require brochures time and again. Once, you've identified your niche market, conduct a thorough competitive analysis to identify your direct competitors as well as determine what niche marketing strategies they are using to stay ahead.

It is usually believed that a niche market without any competitors is the best territory to establish home business. To an extend this perception is true. It may be possible that other home business owners may not have discovered your niche market. However, it may also be possible that many may have tried and failed to penetrate the territory. Here, to maintain your risks at a manageable level, it is advisable to access your niche market's receptiveness to your products and services first.

Upon completion of the process of identification of niche market, you would have to plan out strategies to market your products or services in your niche market, and this is what niche marketing is all about. Some potential niche marketing strategies with respect to home business are as follows:

o Before approaching your niche market, try to acquire as much knowledge about the needs of your target audience as possible. By abiding by this niche marketing strategy, you would be able to address the problems of your prospects as an understanding member rather than an outsider. Once, you succeed in winning the confidence of your potential customers, it will become easier for you to sell your products or services to them.

o Do not commit the mistake of using the same method to solve problems of different nature. For instance, you sell leather products primarily to men. Now, you want to include working women in your niche market. In order to do so, you would require leather products exclusively for working women. You can not convince a woman to buy products that are solely for men. In other words, you can not solve a woman's problem with men's products.

o Market your product or service in a manner that will compel your target audience to believe that this is exactly what they need or what they have been looking for. Be prepared to spend time and resource to educate your target audience about your unique product or service. Convince them that only your product or service has the potential to solve their problems forever.

o The last, but the most important niche marketing strategy is to make your target audience believe that your home business is genuine, and not a fragment of an entrepreneur's wild imagination. To achieve credibility, you would have to highlight your home business in all your marketing materials as brochures, websites, press releases and even your business cards.

After going through this comprehensive account on niche market and niche marketing, it can be deducted that the right mix of niche marketing strategies is all that is required by the home business owner to excel.

Affiliate Marketing Review Articles – How To Make Money

Let’s quickly go over how you can use affiliate marketing review articles to make money. This is a strategy that successful affiliate marketers are using to make a lot of money every month as an affiliate marketer.

1. Buy the affiliate product. This makes sense because how can you write a review if you don’t personally know about the product?

We are not talking about reading a website and then re-writing the sales page. We are talking about using firsthand experience of on an affiliate product that you believe in.

2. Write an honest review. Your readers will believe you more if you include both positives and negatives about the affiliate product you are writing about.

Chances are the negatives will be small in number, but there will be some. You do not want to dwell on these, but you do need to list them.

Your review should provide an objective opinion about what you have found on the affiliate product you are reviewing.

3. Submit your review articles to online article directories. This is where readers will read your review. Search engines can also find these articles in the review sections and use those pages in their search engine results.

4. Add your review to your blog. If you do not have a blog you should set one up.

Then bookmark your blog articles into social directories where search engines and readers can find them as well.

This is a good strategy for making money as an affiliate marketer. Writing affiliate marketing review articles is a proven winning tactic for increasing your sales.

Cheap Nintendo Wii Accessories

One can maximize the use of Nintendo Wii with a few more must-have accessories. These Nintendo Wii accessories add to the fun and experience of Wii gaming. They can even be perfect gifts for someone who already owns Nintendo Wii.

There are many sites listing the must have Nintendo Wii accessories. There are many online forums as well, that discuss them in detail. You will find many sharing their incredible experience while some may point out the faults. Do read them for knowledge as they also give you an idea as to what should be expected. Most of these sites have their own set of top accessories for Nintendo Wii, though a few common and the popular ones are the extra controllers, rechargeable batteries, game cube controllers, game cube memory cards, Wii points, SD card and the component video adapter .

The extra controller facilitates one to play head to head Wii sports games such as tennis or boxing. The extra controllers are the Wiimote and the Nunchuck. The combined cost of both of them would be around sixty dollars. The Wii supports four, but even one extra controller is just as much fun. Rechargeable batteries are a must for the avid gamers. If Nunchuck is left attached to the consoles, the battery drains out at a lightening speed. The rechargeable battery is one of the practical and cost saving Nintendo Wii accessories. Other attractive Wii games and accessories include the Nintendo wave bird. It is priced at only thirty five dollars and you can go wireless too. Game cube controller is also a well-liked accessory that works with the "virtual console". One does not need to buy the classic controller in this case. This is also nominally priced at twenty five dollars only.

There are some more bought after cheap Nintendo Wii accessories as well. A dollar twenty five game cube memory card will help you to save your games. If your Wii's memory is almost full with the virtual games do not worry. Just buy a SD card and expand your memory. These moderately spacious cards are available for thirty dollars.

All of the above accessories for the Nintendo Wii are readily available on console's online store. One may even get them on certain online retail outlets or in a console store near you.

The future-game freaks who love the Wii by now exactly know where to invest for added fun and excitement. The young, I am sure, will use the pocket money to buy these accessories while the adults can save for the astonishing Nintendo Wii accessories.

Software Development Life Cycle – Introduction Model Stages and Advantages

What is the Software Development Life Cycle (SDLC)?

SDLC or Software Development Life Cycle is essentially the process or phases of a model or methodology, which software engineers and developers follow in developing an application or software. In simpler words, it is a process consisting of a series of planned activities for planning, creating, testing, deploying and maintenance of software.

SDLC is often referred as software development process, as it consists of all tasks, which needs to be followed while developing an application or software. SDLC is followed within IT development companies to develop, alter, replace or enhance the performance of the software. ISO/IEC 12207 is an international standard for SDLC, which ensures high quality of the newly developed software. It also helps IT development companies in improving the overall quality of their software development services.

What are the major SDLC Models, followed in the IT Industry?

There are various SDLS models, which are currently followed in the IT Industry. Often referred as ‘Software Development Process Models’, all the process models follow unique software development steps, ensuring 100% success of the development projects.

The major software development life cycle models are-

  • Waterfall Model
  • Iterative Model
  • Spiral Model
  • V-Model
  • Big Bang Model

Other related models are Rapid Application Development (RAD), Prototype and Agile Models.

The advantages of choosing an appropriate Software Development Life Cycle (SDLC)-

  • Increased Product Quality
  • Increased Development Speed
  • Improved Client Relations
  • Improved Tracking & Control
  • Decreased Project Risks
  • Decreased Project Management Overhead

What are the different stages of SDLC?

Stage 1:

Planning and Requirement Analysis

This is the most important stage in the SDLC. This stage needs input from the customers, sales team, industry experts, a marketing team and their survey reports. After which, senior business managers and developers of a software development company plan the project approach and the development model.

Stage 2:

Designing

After the analysis of requirements and finalizing the Design Document Specification (DDS), the product architecture is designed by an expert team. This architecture has to stand upon various parameters such as budget, time, product robustness, risk assessment and design modularity, after which it is considered for the development.

Stage 3:

Development

The actual development of the software or application starts at this stage. The team of engineers and developers follow the coding guidelines set by the organization and use different tools for code generation. The programming code is generated as per the details documented in the DDS. The developers use different high level programming languages as per the requirement.

Stage 4:

Testing

In this stage, the final product goes through a pre-defined road of testing, where defects or bugs in the product are reported and then fixed by the developers. This stage ensures that the final product meets the highest quality standards, which are accepted worldwide.

Stage 5:

Deployment

At this stage, the final product is deployed at the client base. At times, the software is integrated with the client’s current application and database. All the deployment and integration works are done under the guidance of expert software engineers and developers.

Stage 6:

Maintenance & Support

Most of the reputed IT development companies also provide complete maintenance and technical support, post deployment of the final product at client base.